Fynch Product Audit

Find the 20% of fixes that drive 80% of growth.

A structured evaluation across 80+ parameters

Backed by McKinsey, Capital One, and RingCentral experience.

Pay for impact, not promises: small base, fees scale with verified results.

What changes when you run a Fynch audit

Clear ROI, real improvements, and a roadmap your team can execute.

Strategic Clarity

Focus your roadmap on data‑backed priorities, not opinions.

Revenue & conversion

Smoother journeys lift conversion rates and keep users coming back.

10–30 % increase in conversion within two release cycles.

Better UX and retention

Identify UX issues and see measurable gains in activation and retention.

Higher NPS & referral velocity driving organic growth.

Cost Efficiency

Fix root‑cause issues before they snowball into expensive rework.

15–40 % drop in support tickets for targeted flows.

What we assess and why it matters

Every finding includes severity, impact, and effort, so your team knows what to do Monday morning.

Usability

Reduce steps and effort to raise activation & time-to-value.

Functionality

Fix broken paths & edge cases to cut errors & tickets.

Performance

Speed up loads & interactions to lift conversion and SEO.

Trust & safety

Make policies, permissions, & pricing clear (PDPL/GDPR-ready) to boost sign-ups & confidence.

Analytics & insights

Track signup, activation & retention to decide what to fix next.

The product audit process, end to end

From first KPI snapshot to shipped fixes, we make sure insights turn into outcomes.

Discovery & baseline

We capture your KPIs, align on success metrics, & set up shared tracking so impact is measurable from day one.

Audit

Analytics, heuristics, and user replays fuel a prioritized playbook, ranked by impact, effort, and ROI.

Ship

Your team implements with our guardrails, redlines, and QA support. Every fix is sprint-ready.

Measure

We track results over 30–90 days, report impact, and reset quarterly priorities, fees adjust only when highlighted KPIs improve.

What to expect from a Fynch audit

Every audit ends with concrete deliverables, designed to move the needle, not sit in a slide deck.

KPI baseline

Your KPIs locked in a shared dashboard, establishing a clear baseline to measure impact.

Bottleneck report

A prioritized list of adoption, conversion, and operational bottlenecks, backed by analytics & heuristic evidence.

Actionable backlog

Ticket-ready list of “must-fix” and “quick-win” tasks with effort/impact scoring, ready for your dev tool.

90-Day roadmap

Design QA, copy guidance, and acceptance criteria, organized into a 90-day roadmap your team can deliver.

Impact tracking

Revenue Impact Model tying top CX fixes to growth in conversion, retention, LTV.

Expert recommendations

Reliable experts suggestions for resolving the issues identified.

An engagement model built for accountability

Low base retainer

Covers continuous audits, reporting, and playbooks. You get a steady partner keeping eyes on your product without paying agency-level overhead.

Outcome tiers

Fees scale only when agreed KPIs improve, activation, conversion, retention, or revenue. If impact doesn’t show, spend doesn’t grow.

Fair & predictable

Clear caps ensure costs stay aligned with value created. No surprises, no runaway invoices, just a model you can defend in the boardroom.

Ready to turn insights into impact?

Book a product audit call and see how Fynch can move your KPIs in the next 90 days.

We work with your stack

We work with a full stack of product analytics and user behavior tools to track, analyze, and dig deeper into data:

Roles we consider

A strong audit isn’t just about the end customer — it’s about every role that touches the product. We align outcomes for different user types:

Admins/Management

Merchants/Partners

Service staff/Operators

End customers/Users

Outcomes we align to

SaaS & Commerce

So subscriptions and sales compound over time.

Logistics platforms

Reduce friction in critical flows to improve adoption and efficiency.

Coworking solutions

Deliver smoother member experiences that drive retention.

Communication apps

Keeping users active and loyal.

Frequently asked questions

How is a Fynch audit different from a UX review?

Traditional UX reviews stop at surface-level heuristics. A Fynch audit goes deeper, tying usability, performance, and adoption issues directly to business KPIs, and delivering a prioritized roadmap your team can act on.

Who actually runs the audit?

Every audit is led by senior operators with backgrounds at McKinsey, Capital One, and RingCentral. You get seasoned expertise, not boilerplate checklists.

How long does an audit take?

Most audits take 2–4 weeks to complete. We deliver immediate insights, and you’ll see measurable results once fixes start rolling out, typically within 30–90 days.

Do you need access to our production systems?

No production access is required. We work with read-only analytics, session replays, and staging environments, keeping your data secure while still getting a complete view.

What happens after the audit?

You’ll receive a 90-day roadmap, a ticket-ready backlog for your dev team, and QA support to ensure fixes are properly implemented. If you want continued support, we can track progress and reset priorities each quarter.

Is this suitable for early-stage products?

Yes. For startups, we focus on quick wins that accelerate adoption and growth. For enterprise teams, we emphasize scalability, compliance, and cross-team alignment.

What if our KPIs don’t move?

Our fee model is tied to outcomes. If your KPIs don’t improve, your costs don’t increase, making the audit a low-risk, high-upside investment.